Qualifications as an Expert Witness
Dr. DeRosia is an associate professor of marketing at the Marriott School of Business, Brigham Young University. He holds a Ph.D. in business administration (marketing) from the University of Michigan.
Dr. DeRosia teaches classes to undergraduate and graduate students on the topics of digital marketing, consumer psychology, and marketing research methods.
Dr. DeRosia's research on survey methodology and the consumer psychology of trademarks has been published in the following law reviews:
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Emory Law Journal
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Brigham Young University Law Review (forthcoming)
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Georgia Law Review
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Arizona State Law Journal
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Trademark Reporter